Industry Profile



Why Goa

The Dr. SP Mukherjee Indoor AC Stadium in India's most liberal state and a world tourist destination - Goa - will host this mega industry event, with 5 Star hotels hosting evenings for thousands of business visitors, who have annually made a hospitality pilgrimage over last 16 years to India's premium India Hospitality + F & B International Exhibition & Conference. This brings an exclusive target audience - not available anywhere else in the country. Thanks to the efforts of the government, Goa has emerged as India's premier and most expansive market for the Hotels, Restaurants and Catering (HORECA) segment. But Goa is more than that. Consider this:

  • All related segments of the industry covered
  • Live theater, training & demos by celebrity chefs
  • The success stories of entrepreneurs & professionals
  • Latest government regulations for food, safety & hygiene
  • Authorities conduct conference sessions, seminars & work-shops
  • Sales, Business, Marketing, Branding, Purchases & Interaction
  • Active participation of all related associations in the country, etc.
  • Goa is India's richest state, with a GDP per capita that is two and a half times that of the country as a whole.
  • Goa's food market is Rs. 10000 crores & the tourism related food market in Goa is Rs. 5000 crores - with a 5 - 10 % growth rate
  • The Tourism Master Plan estimates an additional bed requirement of 2914 in the Star category and 4186 in the non-Star categories
  • The Goan domestic food market is US $ 17 Billion and growing at a rate of 5 % approx. The scope for agro, seafood and processing is huge.
  • Goa is merely a few hours away from Mumbai, the country's largest importer of food, drink and hospitality products, besides being India’s commercial capital.


Bars and pubs growing faster than cafes

The figures for 2019 are expected to be way much higher. Bars and pubs have grown faster than cafes over the past two years driven by younger consumers, competitive pricing and a proliferation of options. Bars and pubs as a category grew 23.5% against 21.6% in cafes in 2014-16. Also, a vast number of pubs, breweries, microbreweries, and bars have opened across markets, while there has been a stagnation in the number of specialised coffee stores being set up by organized players. The consumer segment frequenting cafes and bars is mainly in the age group of 18-35 years. “This is the primary workforce of the country, with higher disposable incomes, fast-paced lives, and consumers who are more comfortable with the idea of grabbing a quick lunch, dinner, or drink.

Other industry data points to a similar trend. According to an NRAI - Technopak report for 2013-16, cafes serving coffee and tea have seen a compounded annual growth rate of 6.9% for standalone and 5.9% for chains during 2013-16. In contrast, pubs, bars, liquor-serving cafes and lounges (PBCL) have witnessed the highest compounded annual growth rate at 25.4%. The report adds that while overall cafe revenues jumped from Rs 5,915 crore to Rs 7,175 crore, the PBCL segment grew from Rs 8,955 crore to Rs 11,545 crore during 2013-16. In terms of outlets spread across urban India, the PBCL numbers have gone up from around 5,300 in 2013 to around 6,700 in 2016. - Euromonitor.



Happy Days & Nights - Indian Facts & Figures

  • India is the 3rd largest liquor market in the world
  • Retail market size USD $ 40 Billion per annum approx.
  • Currently, over 600 million people of legal drinking age
  • Goa is the largest alcoholic drink consuming state in the country
  • Alcohol consumption in India has risen by 55% over a period of 20 years
  • Alcoholic beverages market alone is expected to be INR 5.3 Trillion Rupees by 2026
  • Huge rise in brew pubs, microbreweries and innovative other craft spirits with a CAGR of 7.7% plus
  • Over 100 brewpubs opened in Goa, Pune, Mumbai, Chennai, Gurgaon, Bengaluru, Kolkata, Hyderabad, Chandigarh, etc.

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